Services > Strategic Partner Marketing

Strategic partnerships can augment your internal development capabilities, round out your product offerings into full solutions, speed time to market, and open new markets. I offer the following services to optimize the full lifecycle of creating and managing strategic partnerships with solution providers, particularly independent software developers:

Pick the Right Partners

• Research - Analyze markets, competitors, and core competencies
  
• Strategy - Identify high impact market segments consistent with core competencies and product roadmap;
  Conduct make-versus-buy decisions
  
• Selection - Develop a tiered, prioritized list of partner candidates for each segment
  

Create Partnerships

• Evangelism - Promote your product to top management of potential partners
• Recruitment - Structure business relationships, negotiate contracts, and sign partnership agreements
  

Make Partnerships Work

• Account Management - Develop account strategies and manage on-going business relationships with
  key partners
  
• Advocacy - Represent partner interests across all internal constituencies (single point of contact)
  
• Project Management - Define and manage milestones and deliverables for partner-related projects
  
• Co-marketing - Integrate partner and company marketing activities
  
• Partner Programs - Design and implement programs to support multiple tiers of partners